Micro-events have been on the rise in the given COVID consequences. When we think of psychological safety, virtual coffee colloquy and creative online experiences, the concept of micro-events captures our…
On a personal level, I feel I have failed more and hence have delivered more.Yes, this statement is written in full congruency – the fact that the two can exist…
2021 was truly unprecedented, in ways more than one. Consider the word ’New’ – new possibilities, new avenues, new careers, new places, new norms, new systems. It’s time we say…
Expecting and accepting things are natural. After all, humans are made with an intention to progress and accept change to live on this planet. But accepting things that are not…
We are slowly orienting ourselves with the Post-Covid world. And, it has been intense – physically, mentally, and spiritually. So many of us who were loving our work from home…
A-level talent, Brand, brand identity, brand image, branding, Business-Of-One, calling, marketing, Personal Brand, personal branding goals, Personal Branding: You and more
Why You Should Self-Compete To Raise The Bar Of Your Brand’s Performance
September 28, 2021
Competition is everywhere.And to an extent, it’s inspiring to see your competitors knocking it out of the park in clocking revenues and making profits.Why should anyone see competition as sabotaging…
What’s Your Content Mission?
July 6, 2021
What’s your ‘Why’ behind creating content for your audience and/ or customers? What needs are you catering to or problems you’re resolving through your content?Who needs your content? And, what’s the outcome…
3 Core Elements of An Effective Content Strategy
June 28, 2021
Winging your content strategy is not worth it. In fact, having a romanticised version of how you want your audience to relate to your content doesn’t serve as a great…
You start off with steam and rigour and passion – that initial first attraction with your prospective partner feels so much worth it. A few pleasantries and some butter-jam conversations…
4 Ways To Build Your Own Castle
May 18, 2021
If you’re an executive or a progressive professional, now is the time to take the leap into doing what you love. Side hustle is not passe or only for the…
