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I read this book titled Company of One by Paul Jarvis. It kind of helps me question the status-quo of the ‘growth’ status every company so ardently wants. The word…
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand…
As I scroll through my Linkedin stream of contacts, I see a common pattern: startups hiring for multiple positions. Some going an extra mile and posting videos on how cool…
