I loved a recent conversation of a prestigious interviewer asking Nikhil Kamath about not marrying until now.
And I loved his response to this highly tentative and unpredictable question. He starkly replied saying ‘I’m not even certain about the next 6 months so in a way, we rely on uncertainty’.
This is the power of uncertainty: you never know where your next funding is going to come from. You never know when will you have the glint in your eyes – that is, when you get attracted to someone nice and genuine. You never know where your next pay check is going to come from- talking from the echo chambers of independent consultants.
So here I am – hinging on uncertainty; on something I know about not knowing in its essence, yet I get the sparks of situational intelligence.
Uncertainty strengthens your hunch, your gut and your intuition. In other words, uncertainty makes you stronger and deeper in your self-reflection.
No speculation, just inner commentary on how wise you can become – one uncertain moment at a time.
Slowly, everything uncertain lays a sense of a pattern on which you can calculatively take reasonable risks. Somehow you feel in complete seizing of the moment; and in a daze, you can faintly see the future.
As is with being a personal brand. Your audience loves when you are not so sure yet certain about uncertainty. When we together mull over the ramifications and our pretty surmises, we become decent planners and should I say strategists? (As our intuition permits us to set our journeys with a fair sense of uncertainty and permissibility.)
What makes a great marketer and a brand strategist?
Making something happen in uncertainty. Understanding the market when it changes its mind in seconds. We rely on those conversion clicks on our services button and still create content because that is called hope.
So our hope is a muscle which we train in our uncertain times.
So be tentative. Be uncertain and dare I say, ‘ignorant’?
Photo by Vitaly Gariev on Unsplash
