Personal Brand

Brand Experience, calling, vocation

Seek Your Calling: It’s All That You Have

I get asked a lot: on why I have switched so many jobs. Now after giving interviews for almost a decade of my life, I’m almost into an autopilot mode of answering this question in a more meaningful way.
Why? Because you can’t always map your progressive path: of where it leads you, as its futuristic after all. But you can always connect those undercurrents of your job transitions when you look back at what you’ve done in your career.
Sometimes your jobs are interim positions that engineer you for something more purposeful. When you navigate jobs that may not always align with your calling/ vocation, this banality helps you find out what you truly love doing at work.
While you may think, ‘I don’t have it quite figured out, so I’d do what I’m doing’; this translates as ‘my job is good for now’.
But some of you would still take those ‘transit’ jobs that lead you to your vocation: it could be full time writing, arts/ designing, philanthropy, dancing, marketing, being an entrepreneur, freelancer, etc.
On an inspiring note, I’ve updated my social handles with just one phrase: ‘Love the mortality project called life’. And for a reason. I encourage you to keep trying in your early 20s and 30s of what keeps you ticking, what keeps you going. And when you feel you need to make a change, do it. Finding your ‘mojo-vation’ is not cliche, it has a deep meaning when your truly enjoy what you do for for a living.
But once you’ve tried – and failed – and learned, still do what you really love. This is the ultimate remediation to a more glorious, thriving career.
Your seeking system will never deprive you of personal satisfaction and deep immersion into what fuels your passion.
So, go and seek what is (also) seeking you.
Brand Experience, learning insurance

Your Brand Needs A Learning Insurance (Here’s How)

Photo by Debby Hudson on Unsplash

Every brand today needs to constantly learn to adapt, sustain, and thrive. Whether you are an entrepreneur, a professional working in an organisation, or someone looking to start out fresh after a flailing business, you are ‘usually safe’ when you are learning along the way.

We all experience difficult patches in our careers and business at some point. But accepting these frailties beforehand and planning a succession from thereon is what our strategic imperative should be. Instead of ruminating of what didn’t work, you should think of how can you redirect yourself from your failure towards a new progression path.

Truth be told: this sounds easier than we think. But if we are firm in what we can offer to the world through our expertise or even evolving know-how, you’d always go north.

So, as the title reads, what does ‘learning insurance’ mean anyway? And how can we apply this perspective to our thinking complex, simply?

Learning insurance means you’re [financially] covered and progressively secured in your career as long as you invest in your personal and professional development.

When you learn more through others’ midway [and even starting] failure points, you can pivot accordingly.

That said, how can you cultivate a learning mindset and still be insured when you’re facing trying times?

  • Focus on learning outcomes. Instead of flubbing with your performance goals, focus on deducing learning outcomes through playful experimentation. That way, your curiosity- of exploring new possibilities – will help you stay driven even when you don’t see some conspicuous results. The good part? When you operate through your place of comfort-stretches, you’d see incremental improvements, which over a period of time will strengthen your performance in your business/ career. See from the lens of learning agility and you will learn to create value as per your market’s demand


  • Nourish and nurture your seeking system. Alive At Work by Daniel M. Cable talks about the amazing benefits of activating our seeking system– which is the dopamine circuit in our brain, linked to intrinsic motivation. When you activate your seeking system, you are fuelled with self-expression, excitement and curiosity that will keep you consumed in doing what you love. Your seeking system doesn’t just help you learn creatively, it also drives you to make art through your passion for your work. And this involves achieving your goals faster when you learn what you’re passionate about creating something meaningful, purposeful.


  • Read books [yes, paperback]. Don’t just read in your leisure time. Try and finish at least 2 books a week – related or unrelated to your profession. It can feel great and consumed when you read paperback books. Books can offer a new perspective and stretch your mind to think beyond your cognitive capacity. There is something magical about a fresh new book: it can make you think deeper and absorb you to delve into new thinking patterns. Books can also sharpen your business intuition, which in turn will make you solve complex business problems through clear and holistic thinking. And not to forget, reading books infuse you with new business ideas to grow and monetize your expertise.


How are you keeping your brand’s ‘learning’ insurance in check?

Let me know!




Be Yourself, Brand Experience, make time for yourself

Make Time For Yourself

This sounds trite. But it’s not. We are all inundated with more and more work. And trying to cope with new challenges – personal and professional – at some point drain us down. We are left with no energy to feel our special ‘creative self’ that we have in us: for things that really matter.

Whether it’s gardening or baking your favorite strawberry cheese cake or calling your long missed friend from far away – making time will keep you more purposeful.

While I could have written ‘create’ time – and it’s a lovely, nourishing, energizing work. But I settled with ‘make’ as it sounds and feels more intentional – somewhat deliberate.

Use this word more: ‘make’.

It will help you put things into actions. Things that you love doing – and are not.

And also make time to be idle. Just do nothing (no, it’s not a weighty word – sounds like an oxymoron, right?)

Okay – now I’m getting the flow. (See? Perks of being idle and not thinking you’re idle.)

Let’s get it.

Make time to:

  • Be more of you and less of others.
  • Simply observe – forming no opinions or your unintentional skewed perspective on things.
  • Love yourself more (while thinking in vastness is inspiring, but we have less time – let’s be honest).
  • Thank yourself to be so great this far – yes, you have been awesome!
  • Just care without expecting anything in return (trust me, that’s the real chase).
  • Have more courage every single day. Life can sometimes get downright threatening and sometimes overpower you, but you are stronger than this thought.
  • Speak to yourself – in raw, honest, real terms. You will feel much lighter when you accept and acknowledge yourself.
  • Spend more time with nature – it’s the best healer!
  • Understand people. Everyone has a story.
  • Think more positively.
  • Become better in every form.

Let’s not forget that when you ‘make time for yourself’, you express your own version of originality, which will help you articulate what your personal brand stands for.

So, it’s time to make some time 🙂 and live your life more fully.

Have you got some ‘make time’ moments? Savor them. Live them. Seize them.



2019, A-level talent, brand advocacy

Be A People-First Organization

Now, I would have rather stated this as a question that goes like – ‘Why You Should Have a People-first Organization?’ But that doesn’t fit the bill as now it’s totally implied to be one [people-first organization] than for you to spout rationalizations that may or may not help you align with this statement.

Valuing your people is crucial. While it’s great to talk about delivering superior customer experience, a lot boils down to execution of establishing such best practices in the first place.

Designing value systems, a rock-solid, efficacy-oriented culture and brand persona is the first place to start with. In fact, it’s all about designing the holistic, consummate experiences for your employees, so that they can then cultivate the same language of experience with the customers they serve.

Instead of calling it a linear or growth-oriented approach to cater to your employees’ needs and aspirations, we should rather create an experience which is ‘fluid’, real-time, human(istic) and responsive.

However, the question remains how.

A couple of thoughts I’d like to have you mull over in this regard:

  • Have a preference for not just value followers/connectors, but also value creators and contributors to your organization.
  • Don’t just adapt, shake the ground off if it doesn’t help your solidify your foundation.
  • Embrace candor – it goes a long way in bringing any dissonance to surface. Which, as result, will help you iron out quirks in conversations and probable disagreements that you may have with your employees.
  • Appreciate and reward people who are driven and have plenty of initiative – it just optimistically boosts your company’s energy and synergy.
  • Look for growth-scale of measuring your employee effectiveness not just through the sheer numbers they bring to the organization in the form of revenue or business growth. But also, value any turnaround of crisis situation or winning your customer’s trust through a valid opinion that you employees creatively bring forth to your organization. Being an enabler of growth is more important in the long-term than just a short-lived revenue boost.
  • Value your employees’ personal space for their creative growth – trust you, they need it more than ever! Not talking about the cliché ‘work-life balance,’ more like ‘I bring my whole self to work – because I love what I do!’
  • Strive to become a people-friendly brand by being an intense social listener of what your employees opine, than just reinforcing on better customer responsiveness – however this is naturally an outcome.
  • Help your employees build their personal brand, so that it widens your organization’s ecosystem and boosts [its] presence on social and information networks.

Think through these 8 – and see if you are already executing these or you’re underway.

Whatever continuum of spectrum you’re at, engineer your organization’s human capabilities to cultivate these tips.

And, yes, here’s wishing everyone a great 2019!

branding, Business, online business, Personal Brand

Fail Better, Grow Fast


There are abundant opportunities in the market – especially when the majority of businesses are built on the Web.

Whether you are a blogger, a fashion Instagrammer or Youtuber – your success hinges on the Web: the way people respond to your work and your personal brand.

However, there a potential flip to your brand’s success as well: if you rant and ramble instead of educate and inform, you lose your credibility faster than you think.

But the good news? People are more receptive to your failures and bleep-ups – and they genuinely respect the fact that you can try again and revisit your personal brand on the Web.

So the constant fail-iterate –grow-incrementally mentality does thrive on the Web (and offline as well).

Your tenacious A/B testing – of your website, your content, and your brand’s resonance –will help you navigate an otherwise ‘tough love-driven’ online ecosystem.

And all of the ‘testing’ that doesn’t work still rewards you with learnings that can make you sharper in knowing what can work in the near future.

‘If you never try, you will never know’ is the only way forward to grow. Otherwise, we would all be comforting in our ‘home growth strategy’ – which, perhaps, wouldn’t be helping us much if we don’t widen our perspective and growth horizons.

The best part, failing better stretches our mind’s capacity to new limits – and would never be pulled into our previous way of thinking.

So the corollary of growing fast – and right – is by trying more, testing more and parlay those learnings into your business growth stack.

And more than any other way to know how you are progressing is by leaving it to anonymity – aka, the Web. People are more aware than ever about your company, your product, your solutions and can make a perception about your brand more intelligently than you think.

Let your content do the communication – and you do the execution part.

The rest, as they say, is history: aka your weaved-out narrative that has the potential of building lasting brand love.