Category
Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
Self-reflection is quite a ‘thing’ – you get to the very core of your inner voice. Something that you can trust when things seem a little wayward at times. Quite…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
When I listened to Akshay Kothari’s, Head of LinkedIn India, conversation with Kunal Shah, Founder of FreeCharge, it was such a revelation of how startups are sometimes cloning the West…
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….
I have heard this a lot and for the right reasons: publishing is a service. As is with your personal brand. Your brand’s existence is not predicated on being commercial,…
You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
Simple; today, in order to keep your brand afloat, be wary of passing trends and innovation. Nothing lasts forever. In one of Dorie Clark’s blog on Forbes, she mentions that…
