Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
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Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
I read this book titled Company of One by Paul Jarvis. It kind of helps me question the status-quo of the ‘growth’ status every company so ardently wants. The word…
Flywheel it up!
The book Talent Wins by Ram Charan, Dennis C Carey, Dominic Barton is an exceptional and practical playbook for putting people first in your organization. It talks about your critical…
Just recently I finished my inbound marketing certification – and I did well! And I finished this certification from HubSpot Academy: yes, I am a big fan of Brian Halligan….
Now, I would have rather stated this as a question that goes like – ‘Why You Should Have a People-first Organization?’ But that doesn’t fit the bill as now…
And that’s why I love Laszlo Bock, ex-SVP of People Ops at Google, for crafting principles to live by in his seminal book Work Rules. His 3 takes on picking…
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
You got the answer, paired into one: Long-term planning and rapport. No brand is built in short-sightedness and ambiguity. Your clients already know you: via your content and your narrative…
