Every brand exudes an energy unique to itself.

It is on us on how we consume their energies and vibrations – via the magic of their sonic branding, creative expression, or a distinctive copy, among other attributes.

I come home to brands that are authentic and speak their truth, among the many facts they are known for.

So here are a few considerations you may want to keep a note of when you are immersed in a brand experience:

  1. Are you sensitive to energies around you that awaken your senses to truly experience your brand’s soul?
  2. Are your worldviews aligned with how the brand should demonstrate your emotions?
  3. Are yours and your brand’s values coalesce right from when you started creating this brand?
  4. Do you get goosebumps when you experience your entrenched version in your brand?
  5. Do you have a high emotional and spiritual quotient to go deep into the source of your brand’s existence?
  6. Are you expressive via writing or creating creative imagery via visualisations of how you want your brand to be perceived by your audience?
  7. Do you practice meditation or have any spiritual ritual that helps you connect with your audience on a whole new level?

Questions can be abound, but the answer is clear: your brand is the representation of your soul’s purpose, values and vision.

Ensure that you exude what your soul’s intention is – so that your audience feels the sensorial experience of it all alongside resonate with your brand’s consciousness.

Photo by Fuu J on Unsplash