The concept of gig economy is set to emerge as a new way of working and redefine the mechanics of corporate workplace. Interestingly, the gig…
Your goals are unique to you.
But you have to think through your progress with your [dynamic] goals more closely.
Whether it is to become a thought leader in the automotive industry or author an e-book detailing the latest trends in content marketing, ensuring every incremental step you take should be in alignment with your branding purpose.
From a continuum of plain surviving to thriving, here are 3 reasons perhaps why you are still at a loose-end.
How do you cope up with your personal branding goals?
Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company – be it operations, marketing, customer support, sales and more.
A company, after all, is a summation of its people that work towards one purpose – and not just confined to the bottom line but also people who cohesively create better business, social and financial impact for its customers and overall business ecosystem in which it functions.
So how do you create such an integrated impact on your company’s brand?
1) Align your personal brand with the overarching company’s brand. Quite a times, employees don’t sync in their personal brand’s meaning with the company’s vision. This seems a bit of a sidelined approach when you collectively work towards a common purpose. Pair up your personal voice and echo it in the chambers of the company’s board rooms – or if you feel your can voice your thoughts by writing for the company’s blog – do it! Sometimes people like airing out their perspective via quieter yet stirringly inspiring mediums, like writing. And it works.
2) Actively participate in PR opportunities. Big, small, nearly big and growing – pitch to any publication and start talking about how your company is helping its customers. Your ecosystem needs you; don’t just latch on to your marketing/ PR folks to contribute in the drizzling of content on these publications. You need to constantly be attentive of new developments happening in the market and how your brand is pivoting. Even if you don’t think there is any big announcement, don’t undermine the power of useful articles, real-time press releases and contributing your quote that can reach out your target masses.
3) Network, network, network. Shortlist events that are aligned with your company’s business and come up with your practical, no-nonsense elevator pitch (yes, we all need one no matter how much we run away from the word ‘pitch’). Converse with people who are not limited to just your ‘hot’ prospects; be more expansive and liberal and give your cent percent in communicating your brand’s message. And it doesn’t stop there; e-mail them when you reach office and open up conversations that help their business by leveraging your services. That way, the don’t just ‘know’ but also understand you and start to see as a selfless brand evangelist.
How are your evangelizing your company’s brand?
Writing is a beautiful sojourn – and being solo in the most positive connotation. It reveals us to ourselves: sometimes in ways that are inexplicable. Our pent up emotions slowly flow in a divine rhythm, where words become a means to our most concealed emotions.
Upon watching Jon Morrow’s video, here, I have fallen in love with writing even more. My personal takeaway from this video is to write not just based on what your audience’s existing desire is, but also how you can write with your feelings and convey it in a stirringly real way. Jon has struck a chord with me, and I cried because he just so intuitively knows how to communicate with me – and touch my soul.
And so can you – and I – in one way: express your courage for who you are. When you transcribe your pain and stand up for what you truly are, your writing reflects realism, maturity, and originality.
But why courage?
Courage is a ‘raw’ emotion laced in so many trials and tribulations when we feel it every single time in the journey of our life. Each new moment of courage we get tete a tete with, we feel we are a better version of ourselves. It makes us feel stronger and more prepared to share our pain with the world in the most transparent way. And what better than putting those moments of courage into words that can move people so dearly? Writing is the most definitive means to express your feelings and give meaning to people who feel a void that is just waiting to be filled with your dose of inspiration and courage. Just like how Jon moves us, we move others – and this slowly becomes a quiet yet intense writing revolution that keeps taking new form and shape, with new words injected with deeper emotions.
Every story should have courage – that’s when your uniqueness will shine.
We all need courage in our writing so that we can uplift the world to create their version of courage – and eventually make this world a more caring, courageous and beautiful place to not just live, but thrive.
So pen your courage and write to move; move to spread; spread to share; and share to win hearts.