The Real Lurkers Love Your Content
May 6, 2026
Matthew Carnevale, Head of Community at Exit Five brought the meaning of lurkers into my aperture. I understood the real meaning of lurkers in his nuanced LinkedIn post. He says…
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Matthew Carnevale, Head of Community at Exit Five brought the meaning of lurkers into my aperture. I understood the real meaning of lurkers in his nuanced LinkedIn post. He says…
Coming up with content ideas is no small feat. In fact it is a very creatively consuming activity. But as they say, the more you use your creativity, the more…
What’s your ‘Why’ behind creating content for your audience and/ or customers? What needs are you catering to or problems you’re resolving through your content?Who needs your content? And, what’s the outcome…
Winging your content strategy is not worth it. In fact, having a romanticised version of how you want your audience to relate to your content doesn’t serve as a great…
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Your goals are unique to you. But you have to think through your progress with your [dynamic] goals more closely. Whether it is to become a thought leader in the…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
