Brand Experience

Be Proud Of What You Can do (And You Don’t Need To Be An Entrepreneur For That)

Of late, I was going through my LinkedIn feed and read a post from one of the employees of a company. She was talking about her tryst with entrepreneurship. She started her company in all good faith and hope that her ecosystem would help her ‘win’ with her new role. But much to her dismay, she found that while what she read about successful female entrepreneurs is such an already accomplished feeling, she was left with a rough path of barely succumbing to it. She felt a sense of failure.

Sometimes, what we read on the surface may not be exactly practical. Especially, when you see a growing community of new age entrepreneurs – some receiving funding – and some bootstrapping their new hatched venture, you find it a rosy view.

Truth is, it is not for everyone. Being an entrepreneur is more about a sense of feeling and outlook to be one, instead of faking it to get there just because the buzz or an upbeat article says so.

But you know about the good news?

That employee is today one of the most rewarded person in the company she works for. Because she loves what she does, and she is happy to contribute her skills and bring value to the company in her own professional way.

In fact, it’s all about your worldview – the way you see the world. You don’t have to be an entrepreneur to be a risk-taker or be ambitious enough to make a fortune.

You can still keep stretching your comfort zone, once you start building confidence in what you are great at. And the result would come your way – in terms of more money, respect and success. Sometimes, entrepreneurship just happens to you, but in a good way!

I’d rather put it this way: you are where you imagination can take you. So don’t feel a sense of dissonance if you don’t think you can be an entrepreneur. You strengths of feeling like being an entrepreneur can work in your job – ‘building on your area of expertise’ and growing the organization as an intrapreneur.

Build you dreams (whether there is an entrepreneur there or not) – and you are an entrepreneur of your career and life. After all, the attributes that define an entrepreneur can still shape you to make your decisions boldly and create the life of your dreams: one that you are longing for!

How are your designing your career and life?

Is there an entrepreneur in you that is helping your shine in your ‘intraprenuerial’ job?




2019, A-level talent, brand advocacy

Be A People-First Organization

Now, I would have rather stated this as a question that goes like – ‘Why You Should Have a People-first Organization?’ But that doesn’t fit the bill as now it’s totally implied to be one [people-first organization] than for you to spout rationalizations that may or may not help you align with this statement.

Valuing your people is crucial. While it’s great to talk about delivering superior customer experience, a lot boils down to execution of establishing such best practices in the first place.

Designing value systems, a rock-solid, efficacy-oriented culture and brand persona is the first place to start with. In fact, it’s all about designing the holistic, consummate experiences for your employees, so that they can then cultivate the same language of experience with the customers they serve.

Instead of calling it a linear or growth-oriented approach to cater to your employees’ needs and aspirations, we should rather create an experience which is ‘fluid’, real-time, human(istic) and responsive.

However, the question remains how.

A couple of thoughts I’d like to have you mull over in this regard:

  • Have a preference for not just value followers/connectors, but also value creators and contributors to your organization.
  • Don’t just adapt, shake the ground off if it doesn’t help your solidify your foundation.
  • Embrace candor – it goes a long way in bringing any dissonance to surface. Which, as result, will help you iron out quirks in conversations and probable disagreements that you may have with your employees.
  • Appreciate and reward people who are driven and have plenty of initiative – it just optimistically boosts your company’s energy and synergy.
  • Look for growth-scale of measuring your employee effectiveness not just through the sheer numbers they bring to the organization in the form of revenue or business growth. But also, value any turnaround of crisis situation or winning your customer’s trust through a valid opinion that you employees creatively bring forth to your organization. Being an enabler of growth is more important in the long-term than just a short-lived revenue boost.
  • Value your employees’ personal space for their creative growth – trust you, they need it more than ever! Not talking about the cliché ‘work-life balance,’ more like ‘I bring my whole self to work – because I love what I do!’
  • Strive to become a people-friendly brand by being an intense social listener of what your employees opine, than just reinforcing on better customer responsiveness – however this is naturally an outcome.
  • Help your employees build their personal brand, so that it widens your organization’s ecosystem and boosts [its] presence on social and information networks.

Think through these 8 – and see if you are already executing these or you’re underway.

Whatever continuum of spectrum you’re at, engineer your organization’s human capabilities to cultivate these tips.

And, yes, here’s wishing everyone a great 2019!

christmas, Marketing Strategy

A Letter To My Readers: Merry Christmas and Happy Holidays

Dear all, this month I almost complete 4 years of blogging.

I personally thank everyone who has inspired me along the way to put my words into creating something meaningful (it was at least meaningful for me).

There were times when I got an idea for my blog when I was in a shower and sometimes when I am on my way back during my commute from office. Sometimes, sheer ironies and ‘fundamental complexities’ helped me capture what personal branding can address (in a philosophical and a transcendental way).

But I also think about redemption: moments when I just wanted to be with myself – still, striving-for-calming-settle, and some me-time for thinking through of what worked and didn’t quite work as per my own scale of manifestations.

There were also times when I just wanted to come out of my little head and think like a superhuman – someone who is unapologetically bold yet sincere in purpose and intention, think for the real good and inject every view with selflessness and kindness.

But it takes immense courage and hustling to be the real you when the world wants you to flex and bow and pace and comply with its never-ending expectations and demands.

So I between this twisting tryst with myself, I found my voice, which I can intelligently meander with, and try and create some logic or perhaps some understandable sense for people I meet or have a conversation with.

And that’s why I thank those trying times, those painful encounters and also some beautiful moments with my loved ones – all that have shaped my thinking and writing over these years.

On that note, I urge you to sometimes be knocked down, be broken, cry a little – but in those tears and sorrow and joy, just gather how much stronger you are than you think and can imagine in your wildest of dreams.

That said, don’t forget to love yourself – you have come a long way in your mortality project (sounds a bit abrupt, but that’s ok) called life. This Christmas, congratulate yourself for breathing in some good air of positivity, and sip some lovely cocoa (I love hot chocolate especially at this time of the year) and do some meditation. Let go of what isn’t ‘in’ you anymore and welcome a beautiful future that comes seeping into your warmth that will soak you in a cozy, nestled, beautiful present.

Wishing all my lovely readers and kind critiques a merry Christmas and have a blissful new year!

With love,



Go A Year, At A Time

Adam Grant said it agreeably in his ‘work in 60 seconds’ weekly series on Linkedin, ‘Throw out your 10-year career plan. Plan for what you…

Be Yourself, Brand Experience, branding, business intuition, Career

Are you bringing your whole self to work?

Or let’s put it more fundamentally: are you fully self-expressed? Let’s say if you are bold in your expression – written, oral, professional – is it surfacing well for people to experience the real you at work?

Some of you may be humble and a bit subdued in your demeanor – but is your work persona blending appropriately with the organization’s culture and values?

This question kicks in at the right time, because as you’d know, globally, the workplace success hinges on people and culture.

Let’s first understand, what does it mean when a question like this knocks on your mind – bringing your whole self to work?

Isn’t it implied that we all are ourselves when we are working?

Not quite.

Here’s the way I see the answer: it’s about being the most real version of you: someone who could make quirks (better word, trying to improve every day), someone who could be vulnerable (and sometimes may not know the right answer to every question), someone who is humble (I like the way Adam Grant puts it, ‘humble narcissist’), someone who is naturally curious to reframe and redesign problems for better solutions, and someone who is courageous enough to take risks and hedge problems effectively with bold decisions and initiatives. But the most important facet of being your whole self is how well you define authenticity of your work approach, your personal brand and conversations.

I didn’t use the work moderate – as, in reality, we are in some way a bit extreme in the way our emotions engineer us to take decisions, personally and professionally.

While the answer sounds easy to write and fictionally digests in our imaginative mind, but how we actually put it to practice? How do we love our work and at the same time be true to ourselves for it to reflect in our career, communications and disposition?

Here are three ways you always strive be the real you, no matter what field/ career you are in.

  • Have a unified intention. Per the book ‘Book Yourself Solid’ by Michael Port, he aptly mentions about having conflicting intentions, which might hinder our growth in the long-term. For example, you might want to write a novel and please your spouse with its successful publishing. But in your subconscious your intent to write a book might conflict with how it will please your spouse and would await your spouse’s approval for it to be a ‘hit’ in your gut. So while you both intentions are noble but for it to gratify you, you have to holistically have an intention for the best interest of your book’s success. Which, then, would also please your spouse!
  • Purpose. Do what matters – consistently – and that defines your sense of purpose. Write your core strengths and go tunnel-like with them to create something lovable at work. It doesn’t matter if you don’t like some aspects of your job. To be candid: we never get an ideal job which we would truly define us at work. But we can always create what we love – and that is through cultivating our strengths of our work. And gradually, our strengths will begin to harvest a seed of purpose for also doing things that were not in sync with our areas of interest. The weight of purpose always trumps the dissatisfaction of overall work we feel when we are not quite ourselves.
  • Positive self-talk helps. What you narrate to yourself, consistently, is what you begin to display in your emotions, talks and work. And so, it’s very important to first treat yourself well before you begin to treat others, with care and empathy. Once you are comfortable with yourself, you naturally become comfortable with others as well. As a result, bringing your whole self to work would no more be tense, especially when you are aware of how you want to communicate with your peers, colleagues, and boss and people in general.

These are certain implied changes you can make internally – and you will be on your way to be the most productive, positive and purposeful in your career and life.

Marketing Strategy

Don’t Give Up, Just Yet

We all have our set of challenges and pain points when we feel we cannot take the full plunge into something – be it work, relationships, professional confrontations with colleagues, etc.

And this feeling is most often than not subsumed deep within us when things don’t move our way – and when persistence just seems to be a ‘dragging, weighty’ word to come to terms to.

But we must also pay heed to that inner voice, which wants to be heard and acknowledged.

The moment this voice becomes loud and clear, clarity helps us face the ambiguous, blurry, fuzzy path ahead with a pair of lens that can see through the vision.

So, here are four ways in which you can flex your grit muscles to not give up just yet.

Think of your world view; your big picture. Always remember that bold vision you have for yourself. Sometimes, it may not be clear to you in the beginning. But you would have your imagination capture it for you – in sometimes subtle ways, or sometimes with strikingly tangible ways. When you think long-term, a lot of trivial many issues dwindle by your iron-clad focused nature. Your imagination starts to widen and manifest when you truly believe in your purpose of existence.

Accept who you are. Love your imperfections as much as you admire your strengths. Both are a gift that creates a ‘real’ and vulnerably complete you. Sometimes your strengths are rooted in your bleep-ups, your not-so-proud areas of improvement. But that’s truly defining evolution: of your character, work and life. When you accept áll of you’ – you become more self-aware and conscientious of your larger self: one that believes in kindness, compassion and making world better with your creation capabilities. And then not giving up happens to become your autopilot mindset.

Because serendipity meets hard work, by nature. It’s true: you can’t fool nature. When you choose to work harder, regardless of failures, good things happen to you. So even if you don’t believe in good luck, trust your efforts – chances are, they are meant to be chiseled, as nature plans to gift you its rewards in its own intentional ways.

Be a student of your craft. Always be learning is not theory – it’s practical. When you invest time in improving your craft via learning in multiple ways, like reading books, listening to podcasts, observing others’craft and being an adaptive student, your perception of failure changes with time. Your progress hinges on learning, which is then balanced with your persistence to improvise on what didn’t work for you. Being a student keeps you humble but with a fair sense of narcissism when you know you can add value to your work or situations that need your input.

Over to you.

What’s your pivot when you fail – and fail often?

Let me know!

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