branding, Passion, Personal Brand, Personal Branding: You and more

It’s All About Purpose

Ever wondered when we are at crossroads – be it in our career, business or life – what we resort to? After all, nothing is permanent in life except one thing – or at least till the time we are alive – our purpose.

After listening to Mark Zuckerberg’s commencement speech at the Harvard University 2017, you know you have to believe what the legends say when they talk about the importance of purpose.

Since I largely write about developing and nurturing your personal brand, I am going to take a pause and talk about why having a purpose in life will not only make you have the best version of your personal brand, but also a voice that breathes resonance with your audience – and also make you healthier by the day! That’s right – having a purpose pumps you up with optimism amidst even the most trying times in your life. Research suggests you live happier and healthier in your life span than ever; given the benefits like lesser chances of heart attack and dementia, better sex, sound sleep, and much more.

Your purpose is your higher calling – from the sages to the mountains to the higher power that controls you in a way that is freeing and liberating.

Here are 11 things you can instantly do to fire up yourself with a sense of purpose.

  1. Find out what drives you, when everything else fails.
  2. Look for why in matters that need you to know the undercurrents.
  3. Be hopelessly positive – especially in situations that only beckon you to be demotivated, or worse, uninspired.
  4. Love yourself – because you know you are totally worth it!
  5. You have that inner space right the core of your heart that still says: ‘hold on’. Listen to it when everything drowns you in a sulking pit that never seems to be filled with contentment.
  6. Read. And read a lot. Trust the voices that need your attention from a book that nobody opened. Because they have already faced what you are facing right now: and that it is ‘figureatable’.
  7. Write daily. Even if it’s 2 lines, but set yourself up to your documentation; be accountable to yourself of what you are capable of. Sometimes our purpose emerges by just doing it. So take action – now.
  8. Keep marching on and be resilient. It’s not always about failing and succeeding; it is about your purpose. So be agile with yourself and grapple up with challenges by trusting your inner voice.
  9. Look for inspiration in the smallest and inconsequential of things; yes there is a sense of being even in those matters.
  10. Practice mindfulness. Check our Ziva meditation – it’s the best thing that can happen to you.
  11. Be self-aware of your strengths – and amplify them.

Are you living your purpose?

habit, Marketing Strategy, Passion

Why You Shouldn’t (Always) Judge The Outcome (And Judge Something Else)





Now many of you would think why wouldn’t I just focus on them?

In today’s fast-paced and a frenetic world, shouldn’t we just look at the outcome and stave off from everything else?

When we are constantly working to achieve our results – it could be losing 20 pounds in 4 months or could be winning the much-critical sales pitch that will give you a promotion or simply could be to blog more rigorously – it could be anything. Then should we not judge our progress yardstick by the results?

And isn’t it rational to assess our pace of achieving milestones by what we have concretely accomplished?

Otherwise we would be making bogus generalizations; strange, abstract and painfully vague assessments of our progress.


Not quite.

Then what is it that we should tenaciously evaluate ourselves for?

It’s habit.

Our constant mini steps to make something second nature to us is what we should focus on.

Our habits are our anchors for success.

What we make ourselves is what we get out of ourselves – simple.

Setting goals is alluring, but executing it with consistency is a habit of excellence!

And many of us may not claim to be consistent – and that is why we need to get into a habit; a consistent ‘ritualistic’ regimen that helps us achieve even the most grandiose goals for a year.

But how?

Have a strong and an intent desire that develops into a flame of success. And develop focus until you know that you’re focused – be an outcome of process and experience.

With 2016 fast approaching, our goal should be to achieve our goals with a habit – something which guides us to our bigger purpose. While specificity always pays off when we have to achieve our desired outcome, developing a habit via mini wins alters the definition of outcome. Our habits are our miniatures of incremental yet astounding success – that beats even the most challenging results we want to achieve.

They may not lead us to big results from the get-go, but they help us revel in our promise to become so good, that people can never ignore us.

So no matter what outcome you envisage of, never lose sight of your present ability and the desire to win as a habit. It is your habit that will propel you to think of what you strive to become  as a goal.

So focus on habit, not outcomes; which in the need will become your outcome – an outcome to get into a habit and working monomaniacally towards constantly making it work for you.

How do you plan to achieve your results in 2016?