You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
Some businesses fail, and some grow. Wondered why? Because they lack sustainable competitive advantage: of being true to their value system and built-to-last oriented culture. Your business doesn’t just need…
You have been hearing a lot of business-speak on product differentiation – to stand out from the competition and being able to serve your customers via leveraging your key product/…
I personally love Twitter. Being present on Twitter opens up so many meaningful conversations for me with people whose work I admire and read. Forget about the character limit; it’s…
No seriously – what makes you tick? When your job doesn’t take out the best of you but gives you some comfort of a decent paycheck, why do you have…
Talking about successful branding hinges on many things: consistency, content, experience, curation and much more. However in a world where we see everything being marketed to us, we barely remember…
It’s trite; when you are in the boardroom, presenting to a group of decision makers who will sign off your next purchase order, your personal brand needs to shine…
Simple; today, in order to keep your brand afloat, be wary of passing trends and innovation. Nothing lasts forever. In one of Dorie Clark’s blog on Forbes, she mentions that…
So here it goes: what is a social brand? A social brand is when you connect your talent or your potential or your competencies, which is a result of…
