Think Retention: Your Brand Is Sorted
July 14, 2018
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Upon reading McKinsey’s podcast transcript about ‘Go Long’/ ‘Leading For the Long-term, in candidness, there is nothing wrong with thinking short-term. After all, given our mortality cards, we build companies […
There are abundant opportunities in the market – especially when the majority of businesses are built on the Web. Whether you are a blogger, a fashion Instagrammer or…
Autopilot generosity in your daily actions. Whether you are delivering a keynote or presenting your sales projections to your management – always strive to make your audience feel better after…
Sounds elusive? Not quite. How many of us can actually see through a new business pitch and gauge that the potential client might buy into our solution? Well, of course,…
From having a naïve intelligence to being a realistic professional – you have seen it all. While some of you may still be in the former category and some of you…
You got the answer, paired into one: Long-term planning and rapport. No brand is built in short-sightedness and ambiguity. Your clients already know you: via your content and your narrative…
Your Brand Needs A Media House Approach
April 22, 2018
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
Do You Really Need a Competitive Brand?
April 15, 2018
Well, if you ask me, I’d say, ‘No’. Instead, focus on being influential. Build influence through a gorgeous emotional experience that your consumers have never felt before they got in…
Earlier in my 20s, I was a thorough go-getter – be it to get a job or winning a new business or just making hay when the sun shines. Slowly,…
