Why Employee Brand Advocacy Matters
January 21, 2018
As a business owner or a relative senior role you play, what your employees say about you and your organisation is crucial. In part because you have done your job…
As I read Deep Work by Cal Newport, it’s amazing to read about the way people have succeeded in their lives through intense focus and concentration in their work/ task/…
The Key To Building A Great Culture [Whether You Are A Startup Or Not]
December 31, 2017
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
You make your own commitments, your plans, your goals – or whatever you call it. It’s that time of the year again when we look back on what we have…
One Best Tip For A Lasting Personal Branding Success
December 18, 2017
Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
Building a promising personal brand is not a hyped, one-time effort. It takes achingly long hours of hard work and diligence with bouts and bouts of patience. Not that I…
When I listened to Akshay Kothari’s, Head of LinkedIn India, conversation with Kunal Shah, Founder of FreeCharge, it was such a revelation of how startups are sometimes cloning the West…
Don’t Just Ride The Wave; Create It
November 19, 2017
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….
3 Reasons Why You Are Not Achieving Your Personal Branding Goals
November 12, 2017
Your goals are unique to you. But you have to think through your progress with your [dynamic] goals more closely. Whether it is to become a thought leader in the…
Your Personal Brand Is A Service (Here’s Why)
November 5, 2017
I have heard this a lot and for the right reasons: publishing is a service. As is with your personal brand. Your brand’s existence is not predicated on being commercial,…
