Author

Aditi

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A New Lease Of Life

This pandemic has been highly challenging and daunting and overwhelming – to say the least. Some businesses have crumbled; some survived; and some are still striving to stay competitive. In…

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brand experience

What Is Brand Experience?

How does your consumer perceive your brand? Do they find it sensorial? Educational? Entertaining? Emotional? Experiential? Esthetic? Ecstatic? (A book titled The Experience Economy by Joseph Pine II and James…

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