This pandemic has been highly challenging and daunting and overwhelming – to say the least. Some businesses have crumbled; some survived; and some are still striving to stay competitive. In…
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This pandemic has been highly challenging and daunting and overwhelming – to say the least. Some businesses have crumbled; some survived; and some are still striving to stay competitive. In…
A question I often come across in my meditation practice. And the answer seems to reveal itself in new, interesting ways. Given the current pandemic and the ensuing reset of…
Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
Surrender is a beautiful word. And rightly so, there’s just so much you can control when you’re in the process of defining your brand in the market. Sometimes, the best…
COVID 19 has got the best of us; tried us in ways we can’t even imagine. Layoffs, furloughs, work transitions – while they look an aberration at present but things…
How does your consumer perceive your brand? Do they find it sensorial? Educational? Entertaining? Emotional? Experiential? Esthetic? Ecstatic? (A book titled The Experience Economy by Joseph Pine II and James…
Becoming an entrepreneur is a well-rounded journey – one that encompasses all types of responsibilities such as marketing, sales, new business development, customer experience, accounting and technology adoption, among many…
From foundational to advanced, market research is a powerful tool through which you can discern what your customers are looking for in service, product or idea – and helps prepare…
Per Econsultancy’s Digital Trends 2018 report, published in association with Adobe, based on a global survey of 12,795 marketing, creative and technology professionals, 45% cite content and experience management as…
We’ve finally arrived into 2021 – a year that bestows upon us new opportunities, possibilities and prosperity, especially considering the pandemic and its woeful effects have started to deplete with…
