In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
Gratitude can do miracles. I mean that literally – for real. This year has almost gone by – and we all have arrived into this new, glimmering 2021 as it…
Here’s How You Can Start Planning Your Content Calendar For 2021
November 24, 2020
2020 has been an unprecedented year on many fronts – health, mind, business, and life in general. A lot of new insights have come forth as a result of this…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
How to Shape Your Brand Meaning
October 27, 2020
Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…
How to Use Owned, Earned & Paid Media for Your Business
October 13, 2020
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Covid-19 has changed some things for all of us – at least for the now and near now. Things like socialising in person or working in person seems like a…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
