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According to MediaKix, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. It’s not just mainstream but also quantifiably effective for marketers…
Competition is everywhere.And to an extent, it’s inspiring to see your competitors knocking it out of the park in clocking revenues and making profits.Why should anyone see competition as sabotaging…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
I read this book titled Company of One by Paul Jarvis. It kind of helps me question the status-quo of the ‘growth’ status every company so ardently wants. The word…
Flywheel it up!
The book Talent Wins by Ram Charan, Dennis C Carey, Dominic Barton is an exceptional and practical playbook for putting people first in your organization. It talks about your critical…
Just recently I finished my inbound marketing certification – and I did well! And I finished this certification from HubSpot Academy: yes, I am a big fan of Brian Halligan….
Now, I would have rather stated this as a question that goes like – ‘Why You Should Have a People-first Organization?’ But that doesn’t fit the bill as now…
And that’s why I love Laszlo Bock, ex-SVP of People Ops at Google, for crafting principles to live by in his seminal book Work Rules. His 3 takes on picking…
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
