business intuition

Business Intuition Works

Sounds elusive? Not quite.

How many of us can actually see through a new business pitch and gauge that the potential client might buy into our solution?

Well, of course, you’d have to fundamentally prepare for your presentation, get the stakes right and understand your audience from the core. But the real metric to develop a sound business intuition has a much wider and deeper meaning: to have a habit of listening and observing tenaciously.

That’s how you start to connect different communication (verbal, nonverbal) touch points and weave it into a compelling pitch, talk, proposition for your buyers/ customer/ customers.

When you start reading wide and vast, your business intuition, aka your hunches become more directional and factually correct.

While you may still fumble over some nuances of developing business intuition – as it takes a lot of practice to listen to what different people say about a particular topic. But, over a period of time, you would have emerged as a voice that people would love to hear – as it has weight and substance and perspective.

Sometimes you’d pick up your phone and make a cold-call and before you even listen to the other side, you have a business case ready to communicate over the course of subsequent business meetings.

Chances are, you are already aware of what your clients want when you figure out the underlying pattern of their needs and aspirations, which your clients need so badly.

And that’s the power of familiarizing yourself with your clients’ needs or what your business needs – to grow, pivot, accelerate – via learning through books, interviews, online resources, and podcasts.

The good news is, intuition is a like a muscle. The more you flex it, the sharper and agile it becomes.

You don’t need to be an industry veteran to develop business intuition. You can learn more others’ success stories, failure stories, and stories in which people persisted and saw a pattern of steady growth.

Become a sponge: learn, absorb, inculcate and practice.

So take a step back and pay heed to what your inner voice – that is emotionally digested and factually deduced – has to say when you flounder, or when you simply need a direction.

Rest assured, you will always find solutions to maneuver your way through your business – and life.

How are you strengthening your business intuition?

 

brand advocacy, Brand Experience

You Need This One Thing to Earn Your Clients’ Trust

You got the answer, paired into one: Long-term planning and rapport.

No brand is built in short-sightedness and ambiguity. Your clients already know you: via your content and your narrative that you have developed over a period of time.

However, do they ‘understand’ you? It’s best left to the rescue of establishing rapport: a mutual understanding and empathy of your client’s situation. It is to ‘bring back’ the conversation to understand your client’s strengths and areas for improvement and then churning out a value that best fits your client’s need.

And that is what is called establishing a rapport.

So, why long-term planning laced into this word [rapport]?

As I said earlier, you can’t build a brand in a jiffy. And as is the case with building rapport with your client. Rapport’s connotation is always keeping your client’s long-term goals and motivations in mind.

Otherwise, what’s the efficacy of this word [rapport] when you can’t produce results for your client’s business?

It’s the intelligent back and forth of ironing out the course of action for your clients when they exactly need it in a given content.

No more ‘dating’ analogy for winning the trust of your clients.

It’s more like ‘listening in’ to what’s said and what’s left to be understood implicitly.

Trust is earned with small gestures, incremental steps that take you closer to what your clients expect and then cementing the relationship through thorough expectation management.

So don’t just mirror your client’s tone of voice; come on the same page of shared goals, empathy and co-creation. And rest assured, over a period of time, your clients and prospects will trust you.

The best part?

You will take a space in the long-term memory of your clients and prospects. And they will remember you when they have a business need.

Over to you.

Have your rapport-building taking the long-term nurturing approach helped you in winning the trust of your clients and prospects?

 

 

 

 

 

brand advocacy, Brand Experience, branding, Business

Do You Really Need a Competitive Brand?

Well, if you ask me, I’d say, ‘No’.

Instead, focus on being influential.

Build influence through a gorgeous emotional experience that your consumers have never felt before they got in touch with you.

Because ‘influence’ is about earning attention and understanding behaviors of your consumers/ customers on the most fundamental level.

More so, influence is also about considering every individual, brand or a business you interact with, to be your influencers – who spread the word of love about what your brand stands for.

Remember: your influencers also have a tribe of their own. And when you consider your business economics – you are reaching to more people with the ‘influence’ mindset.

On the other side, being competitive, while it sounds ambitious, it often loses its attention currency in the long-haul. Sometimes it can be interpreted as being more economical or transactional instead of being relational with how your brand resonates in the market.

All your business and personal conversations would be an emotional experience that would eventually seek a buy-in from your customers, industry stakeholders and your business ecosystem by validating it through an unbiased logic and reasoning.

Question the fundamentals of why your brand exists and how your industry/ market operates on the functional, emotional and philosophical/ worldview levers. And then go on to set your directional brand construct that addresses the needs, aspirations, and growth that are generated through your assumptive questions.

And the best part of building [brand] influence?

It’s a muscle that slowly becomes stronger and in tune with your brand’s existential purpose.

So, flex your ‘influence’ muscle – and grow your brand influence.

Result?

Yes, you do end being competitive (but more on a sustainable basis than on a short-lived impact that dilutes with time.)

Over to you.

Would you call yourself more competitive or more influential?

perspective

Your Perspective Matters

You know the perks of being a reader? To get to choose what you read, consumer and apply. But the even better part is – that you decide how you want to shape your mind to new thoughts, modeling new values or simply understanding an array of perspectives of why people write.

I just finished reading, ‘The Subtle Art of Not Giving a F#ck’. And while there are many takeaways from this book that I can regurgitate in my words, but the biggest home-in is – ‘You have a perspective’, and no one can impact it until you allow [them] to.

Mark Manson talks about death, misery, breakups, career quagmires, family problems – and more.  And his voice throughout the book spoke to me about the ‘immortality project’ that this life is.

I mean what do we really have to lose when all ends in some sudden form or call?

So why not inhabit your own perspective – something that you believe in, you are passionate about?

Sure, passion comes with action; motivation doesn’t emerge in an angelic form to wake us up and smell the coffee.

But you always have a choice – to start or stale.

You can experience and devour new thinking, new ideas or redirect some old thought patterns to become your best version of your perspective.

If there is something that really matters in this world that seems – and realistically is – how you want to create a world that is better, more human and real, then it is your perspective.

You are a product of what you have become a period of time. And the best part? You are in total control of what you think, create and do.

While life is what just happens to us when we are thinking through this narrative, but you get better in your actions and you take out the time to understand what legacy you want to leave.

Even if you don’t think through so seriously, you would be serious about ‘something’ in your life – try and figure it out to make some measurable, effective impact in the world you live in.

You know why?

Because you matter. Your perspective matters.

The world needs you.

You are born to solve some problems (hopefully better problems): problems that will leave the world with even better problems, which they will thoroughly enjoy. (Brilliantly reinforced in the book.)

Your perspective could be ‘measly’ at first, but slowly and subtly can alter the way people think and act.

So start a blog, write for Medium, listen to someone intently and communicate why it matters to you. Perhaps someone just ‘needs’ to listen instead of ‘wanting’ to hear.

It’s the best form of voice you can spread and share with your world.

That’s all that really matters.

Now go do!

 

 

 

brand advocacy, Brand Experience, branding, Business, Business-Of-One, Personal Brand, Personal Branding: You and more, personality, values

The Winning Formula for Ultimate Branding Success

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In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first.

Now let’s delve into branding: At its very core, it is a discipline; a codified version of why you exist at the very place.

Sometimes marketing and branding sound a bit similar, but actually, they are quite different, though they functionally work together.

In the book ‘Marketing Complex’ by Giles Lury, the distinction is made quite clear. Marketing is how you take the brand to the market. While branding is how to personify your product/ service/ solution/ idea and build your brand’s philosophy.

It’s the ultimate blend of solidified strategy and flexible ‘tactification’: that ultimately gives you the best financial, business and people results.

Your branding success starts with your ‘Why’, then cascades down to your governing, synched-in principles and values, and then manifests into a definitive personality. And at the very core of your brand is your soul – which is independent of how your branding and marketing functions.

So how you define a branding success – be it in a qualitative or factual manner?

Like I mentioned in the beginning: true innovation and creativity happen (which I think are important metrics to gauge when you think of branding success) when you put humans at the core of all your business, branding and marketing initiatives.

Marketing is no more just promotional; it’s more humanized and empathetic. More so, it has never been more aligned with organizational goals and organization’s contribution than now.

That said, here is my formula to understand ‘branding success’ through my lens:

Humans (Brand’s soul) + Organization’s contribution (instead of just the social impact) to the business ecosystem + Principles/ Values’ advocacy = Ultimate branding success.

When I say humans form the brand’s soul, I mean the people who initially convened the deeper meaning of why their brand will exist in the market. It’s a brand-led intent that will last for the brand’s longevity and sustenance, regardless of how the market multiplies or accelerates.

Organization’s contribution is much more holistic than just an impact; it is the way it responds to its ecosystem when it comes to creating value with internal and external stakeholders and considering every individual/ consumer as a potential influencer.

And finally how your brand’s principles and values are fostered within your community will speak impactfully about how you thrive in living what defines you – consistently and inclusively.

So if at any time you feel you are getting into ‘fuzzy’ marketing by any chance, go back to your drawing board and do a branding exercise of the above ingredients. You will definitely find a strategic way to keep living the ‘branding success’ you so earnestly vision.

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