Inspired by Ann Handley, chief content officer of MarketingProfs and a prolific speaker and author, she has given some remarkable and practical suggestions to improve our writing fundamentally. In her…
A lot has been brewing on the Web about what keeps your customers happy and satisfied. Companies work very hard to meet their business growth KPIs and are increasingly outcome-oriented…
6 Ways To Pick Your A-Level Talent
August 12, 2018
And that’s why I love Laszlo Bock, ex-SVP of People Ops at Google, for crafting principles to live by in his seminal book Work Rules. His 3 takes on picking…
The Role of Marketing in The New Age Startup Ecosystem
July 30, 2018
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
As you’d be aware, we are sweeping by in the world of more and more information. And pacing up with each byte of ‘new know-how’ that we need to be…
Think Retention: Your Brand Is Sorted
July 14, 2018
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Upon reading McKinsey’s podcast transcript about ‘Go Long’/ ‘Leading For the Long-term, in candidness, there is nothing wrong with thinking short-term. After all, given our mortality cards, we build companies […
There are abundant opportunities in the market – especially when the majority of businesses are built on the Web. Whether you are a blogger, a fashion Instagrammer or…
Autopilot generosity in your daily actions. Whether you are delivering a keynote or presenting your sales projections to your management – always strive to make your audience feel better after…
Sounds elusive? Not quite. How many of us can actually see through a new business pitch and gauge that the potential client might buy into our solution? Well, of course,…
