The concept of gig economy is set to emerge as a new way of working and redefine the mechanics of corporate workplace. Interestingly, the gig economy will comprise half the…
I have been listening to Ziva Meditation’s ‘head in the game’ audio for quite some time now. And that’s where I came across this beautiful statement: ‘Give yourself permission to…
Inspired by Ann Handley, chief content officer of MarketingProfs and a prolific speaker and author, she has given some remarkable and practical suggestions to improve our writing fundamentally. In her…
A lot has been brewing on the Web about what keeps your customers happy and satisfied. Companies work very hard to meet their business growth KPIs and are increasingly outcome-oriented…
6 Ways To Pick Your A-Level Talent
August 12, 2018
And that’s why I love Laszlo Bock, ex-SVP of People Ops at Google, for crafting principles to live by in his seminal book Work Rules. His 3 takes on picking…
The Role of Marketing in The New Age Startup Ecosystem
July 30, 2018
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
As you’d be aware, we are sweeping by in the world of more and more information. And pacing up with each byte of ‘new know-how’ that we need to be…
Think Retention: Your Brand Is Sorted
July 14, 2018
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Upon reading McKinsey’s podcast transcript about ‘Go Long’/ ‘Leading For the Long-term, in candidness, there is nothing wrong with thinking short-term. After all, given our mortality cards, we build companies […
There are abundant opportunities in the market – especially when the majority of businesses are built on the Web. Whether you are a blogger, a fashion Instagrammer or…
