So I have an affable connection with cafes – I mean who doesn’t like a freshly served ginger ale or a nice cup of masala chai? But visiting cafes is…
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So I have an affable connection with cafes – I mean who doesn’t like a freshly served ginger ale or a nice cup of masala chai? But visiting cafes is…
It’s that time of the year again. My fav-feb. My love-inducing month. Our brand romance is the highest this time of the year. The very thought of being doting and…
Yes, I said that: although deeply I feel I can acclimate as an ambivert, and perhaps, that’s more comforting to say. But who I really am is an introvert who is constantly…
Who doesn’t like a beautiful song reverberating around them? The power of audio is so consuming. In fact, if you personally ask me, I’m more enamored by how audio can…
Here are 4 factors to brand-lift and business-lift
Building a new small business is an exciting undertaking. However, it can sometimes feel like you need to play dozens of different roles even though you may not know much…
February always implicitly reminds us of blooming, warm times. The fragrance of winterish-passing flowers; a fuzzy view of what’s not so far behind; a promise of restored love; and to revel in the beauty of…
Competition is everywhere.And to an extent, it’s inspiring to see your competitors knocking it out of the park in clocking revenues and making profits.Why should anyone see competition as sabotaging…
You start off with steam and rigour and passion – that initial first attraction with your prospective partner feels so much worth it. A few pleasantries and some butter-jam conversations…
Surrender is a beautiful word. And rightly so, there’s just so much you can control when you’re in the process of defining your brand in the market. Sometimes, the best…
