Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
Venture Capitalists are a unique lot of professionals. And with more and more startups sprucing up globally, there has to be a right financial, cultural and intellectual fit between the…
All of us sometimes reach an impasse in our professional lives. Perhaps because either we are too fast and restless in achieving our career goals or we don’t have a…
Marketing is never a boring job. You get enough and more opportunities to connect and engage with your customers and create a roadmap for your company to market your product…
There are millions of blogs on the Web – and they are only going to get more with each passing day. Keeping tabs with your favorite blog update among the…
You receive a barrage of new notifications that pump you up at the first instance – be it LinkedIn or Facebook (primarily). And for all you see, your network is…
Our value is not the cupcake or a marshmallow that sells because that’s its worth – it’s the overall experience that you imprint on others ( in a positive way)…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
The more personal branding is becoming commonplace, the more (and better) chances for you to pivot yourself as being unique. But more so, having a brand is not enough; it’s…
