Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
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Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
At some point, we all want to step out to experience a new work culture. Isn’t it exciting to embark on a new career in a different country? But moving…
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
All of us sometimes reach an impasse in our professional lives. Perhaps because either we are too fast and restless in achieving our career goals or we don’t have a…
There are millions of blogs on the Web – and they are only going to get more with each passing day. Keeping tabs with your favorite blog update among the…