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As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Flywheel it up!
Of late, I was going through my LinkedIn feed and read a post from one of the employees of a company. She was talking about her tryst with entrepreneurship. She…
Just recently I finished my inbound marketing certification – and I did well! And I finished this certification from HubSpot Academy: yes, I am a big fan of Brian Halligan….
I have been listening to Ziva Meditation’s ‘head in the game’ audio for quite some time now. And that’s where I came across this beautiful statement: ‘Give yourself permission to…
Inspired by Ann Handley, chief content officer of MarketingProfs and a prolific speaker and author, she has given some remarkable and practical suggestions to improve our writing fundamentally. In her…
A lot has been brewing on the Web about what keeps your customers happy and satisfied. Companies work very hard to meet their business growth KPIs and are increasingly outcome-oriented…
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
