Every business incites an emotion – such that it wants it to linger for a lifetime. Be it Apple, to McDonalds, to P&G among many other brands that have stayed…
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I love Ankur Warikoo’s content – its spellbinding and nutritious. In one of his posts he talks about the discipline to create content. Yes, creating content on a consistent basis…
You start off with steam and rigour and passion – that initial first attraction with your prospective partner feels so much worth it. A few pleasantries and some butter-jam conversations…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Inspired by Ann Handley, chief content officer of MarketingProfs and a prolific speaker and author, she has given some remarkable and practical suggestions to improve our writing fundamentally. In her…
‘Startup’ is no more just a cute, fancy word. It defines hustle, pain, grind, resolve, commitment, to name a few euphemistic synonyms. Enter the Startupland and you get to greet…
You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
You have been hearing a lot of business-speak on product differentiation – to stand out from the competition and being able to serve your customers via leveraging your key product/…
Personal branding is not just for branding experts and marketing folks; it is for anyone who can positively influence a set of audience with strikingly clear and authentic content narrative…
