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Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
Surrender is a beautiful word. And rightly so, there’s just so much you can control when you’re in the process of defining your brand in the market. Sometimes, the best…
How does your consumer perceive your brand? Do they find it sensorial? Educational? Entertaining? Emotional? Experiential? Esthetic? Ecstatic? (A book titled The Experience Economy by Joseph Pine II and James…
From foundational to advanced, market research is a powerful tool through which you can discern what your customers are looking for in service, product or idea – and helps prepare…
We’ve finally arrived into 2021 – a year that bestows upon us new opportunities, possibilities and prosperity, especially considering the pandemic and its woeful effects have started to deplete with…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
