Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
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Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
Thanks to Simon Maage for sharing their work on Unsplash. These are tough times. And so, keeping your cherished brand values and mission is essential. No more discount offers or fancy promotional…
On hearing the PagerDuty CEO Jennifer Tejada talk about seeking people with failure experience to be your board members or advisors, you don’t need to be perpetually successful to know-it-all….
Photo by Marc-Olivier Jodoin on Unsplash A great invention, a new milestone, a new adventure, a new journey – do you see a common pattern of some kind of a desire that supports…
Adding an extra ‘un’ to trust dissuades you to stop trusting? If you ask me, ‘I won’t.’ You see, untrust helps you see the signs of not-so-promising-promise in the brand….
Picking on the tech ‘platform’ analogy: a foundation layer that is integrated with other systems, devices and networks, you are also your brand’s holistic platform: a bedrock for an intelligent…
Starting off on a contrarian note: it’s not about you. And that’s the truth, especially given that I write about personal branding. But why? Because you’re here for something bigger,…
