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What’s your ‘Why’ behind creating content for your audience and/ or customers? What needs are you catering to or problems you’re resolving through your content?Who needs your content? And, what’s the outcome…
You start off with steam and rigour and passion – that initial first attraction with your prospective partner feels so much worth it. A few pleasantries and some butter-jam conversations…
If you’re an executive or a progressive professional, now is the time to take the leap into doing what you love. Side hustle is not passe or only for the…
A question I often come across in my meditation practice. And the answer seems to reveal itself in new, interesting ways. Given the current pandemic and the ensuing reset of…
Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
Surrender is a beautiful word. And rightly so, there’s just so much you can control when you’re in the process of defining your brand in the market. Sometimes, the best…
How does your consumer perceive your brand? Do they find it sensorial? Educational? Entertaining? Emotional? Experiential? Esthetic? Ecstatic? (A book titled The Experience Economy by Joseph Pine II and James…
From foundational to advanced, market research is a powerful tool through which you can discern what your customers are looking for in service, product or idea – and helps prepare…
We’ve finally arrived into 2021 – a year that bestows upon us new opportunities, possibilities and prosperity, especially considering the pandemic and its woeful effects have started to deplete with…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
