From foundational to advanced, market research is a powerful tool through which you can discern what your customers are looking for in service, product or idea – and helps prepare…
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From foundational to advanced, market research is a powerful tool through which you can discern what your customers are looking for in service, product or idea – and helps prepare…
We’ve finally arrived into 2021 – a year that bestows upon us new opportunities, possibilities and prosperity, especially considering the pandemic and its woeful effects have started to deplete with…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
Thanks to Simon Maage for sharing their work on Unsplash. These are tough times. And so, keeping your cherished brand values and mission is essential. No more discount offers or fancy promotional…
On hearing the PagerDuty CEO Jennifer Tejada talk about seeking people with failure experience to be your board members or advisors, you don’t need to be perpetually successful to know-it-all….
Photo by Marc-Olivier Jodoin on Unsplash A great invention, a new milestone, a new adventure, a new journey – do you see a common pattern of some kind of a desire that supports…
