Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
How to Shape Your Brand Meaning
October 27, 2020
Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…
How to Use Owned, Earned & Paid Media for Your Business
October 13, 2020
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Covid-19 has changed some things for all of us – at least for the now and near now. Things like socialising in person or working in person seems like a…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
At this COVID juncture, we’ve seen so many employees furloughed or asked to leave. And all these candidates have well-credentialed background – some of them have been growth champions and…
Thanks to Simon Maage for sharing their work on Unsplash. These are tough times. And so, keeping your cherished brand values and mission is essential. No more discount offers or fancy promotional…
On hearing the PagerDuty CEO Jennifer Tejada talk about seeking people with failure experience to be your board members or advisors, you don’t need to be perpetually successful to know-it-all….
Photo by David Iskander on Unsplash We are all in for a ‘reset’ in the post-pandemic world – and I mean it with optimism. Come to think of remote working,…
