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February always implicitly reminds us of blooming, warm times. The fragrance of winterish-passing flowers; a fuzzy view of what’s not so far behind; a promise of restored love; and to revel in the beauty of…
According to MediaKix, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. It’s not just mainstream but also quantifiably effective for marketers…
Micro-events have been on the rise in the given COVID consequences. When we think of psychological safety, virtual coffee colloquy and creative online experiences, the concept of micro-events captures our…
On a personal level, I feel I have failed more and hence have delivered more.Yes, this statement is written in full congruency – the fact that the two can exist…
2021 was truly unprecedented, in ways more than one. Consider the word ’New’ – new possibilities, new avenues, new careers, new places, new norms, new systems. It’s time we say…
Expecting and accepting things are natural. After all, humans are made with an intention to progress and accept change to live on this planet. But accepting things that are not…
We are slowly orienting ourselves with the Post-Covid world. And, it has been intense – physically, mentally, and spiritually. So many of us who were loving our work from home…
Competition is everywhere.And to an extent, it’s inspiring to see your competitors knocking it out of the park in clocking revenues and making profits.Why should anyone see competition as sabotaging…
What’s your ‘Why’ behind creating content for your audience and/ or customers? What needs are you catering to or problems you’re resolving through your content?Who needs your content? And, what’s the outcome…
Winging your content strategy is not worth it. In fact, having a romanticised version of how you want your audience to relate to your content doesn’t serve as a great…
