Your Brand Needs A Media House Approach
April 22, 2018
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
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Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
Well, if you ask me, I’d say, ‘No’. Instead, focus on being influential. Build influence through a gorgeous emotional experience that your consumers have never felt before they got in…
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
As a business owner or a relative senior role you play, what your employees say about you and your organisation is crucial. In part because you have done your job…
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
You make your own commitments, your plans, your goals – or whatever you call it. It’s that time of the year again when we look back on what we have…
Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
Some businesses fail, and some grow. Wondered why? Because they lack sustainable competitive advantage: of being true to their value system and built-to-last oriented culture. Your business doesn’t just need…
Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
