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There are a lot of conversations on the Web about influencer marketing. In part because influencers are Goliaths of their fields; have many followers; and have the power to shape…
I read this book titled Company of One by Paul Jarvis. It kind of helps me question the status-quo of the ‘growth’ status every company so ardently wants. The word…
Oftentimes the conversations you trigger about your brand starts with ‘I’. While it’s a word that speaks of initiative and drive – after all it’s you who has given birth…
Just recently I finished my inbound marketing certification – and I did well! And I finished this certification from HubSpot Academy: yes, I am a big fan of Brian Halligan….
Adam Grant said it agreeably in his ‘work in 60 seconds’ weekly series on Linkedin, ‘Throw out your 10-year career plan. Plan for what you want to learn and contribute…
Or let’s put it more fundamentally: are you fully self-expressed? Let’s say if you are bold in your expression – written, oral, professional – is it surfacing well for…
The concept of gig economy is set to emerge as a new way of working and redefine the mechanics of corporate workplace. Interestingly, the gig economy will comprise half the…
Upon reading McKinsey’s podcast transcript about ‘Go Long’/ ‘Leading For the Long-term, in candidness, there is nothing wrong with thinking short-term. After all, given our mortality cards, we build companies […
From having a naïve intelligence to being a realistic professional – you have seen it all. While some of you may still be in the former category and some of you…
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
