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In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
I get to read this a lot: ‘What do you want to be known for’? And I cringe; shrug sometimes – is this really what it is? Personal branding is…
As a business owner or a relative senior role you play, what your employees say about you and your organisation is crucial. In part because you have done your job…
As I read Deep Work by Cal Newport, it’s amazing to read about the way people have succeeded in their lives through intense focus and concentration in their work/ task/…
Having a great organizational culture is the hallmark of personal branding – on an organization level and individual level, as well. But how is this culture set in, in an…
Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
Building a promising personal brand is not a hyped, one-time effort. It takes achingly long hours of hard work and diligence with bouts and bouts of patience. Not that I…
When I listened to Akshay Kothari’s, Head of LinkedIn India, conversation with Kunal Shah, Founder of FreeCharge, it was such a revelation of how startups are sometimes cloning the West…
I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….
