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Our value is not the cupcake or a marshmallow that sells because that’s its worth – it’s the overall experience that you imprint on others ( in a positive way)…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
As I scroll through my Linkedin stream of contacts, I see a common pattern: startups hiring for multiple positions. Some going an extra mile and posting videos on how cool…
Social media has opened incredible avenues for anyone to write and publish. Let’s face it: we all are publishers. You’d see millions of people joining social networks and sharing their…
Your personal brand is your capital, which needs constant nurture and care to sustain – and eventually thrive. And like Dorie Clark says, ‘your brand is your career insurance’, cannot…
This is the best mix – marketing and personal branding. Many of you [and me, of course] would love this title and the very perks that come along with this…
This could be a common assumption: that personal branding is only for extroverts, as they can speak up for themselves, in ways that may not be loud but they…
Amidst so many voices on social media, finding your own sweet spot is not easy. Every passing day, there are hundreds and thousands of people who are sharing that one…
Think about it: how many times you bump into a person who works so hard to be is best professional self, only to be missing some of his making of…
Like I mentioned earlier, whether you like it not, you are already a brand (though, of course, of your own kind). Over a period of time, you leave traces…
