Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
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Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
I see it everywhere. Freelancing writers are in huge demand. Come to think of it, there has never been a better time to launch your writing career, no matter what…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Communicating your brand’s message takes time and some bouts of patience. It’s a certain introspective process that slowly unveils what makes your brand. Some brands like to communicate in written;…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Personal branding is not just for branding experts and marketing folks; it is for anyone who can positively influence a set of audience with strikingly clear and authentic content narrative…
There are publishers everywhere; be it entrepreneurs, proud advocates of companies, CEOs, employees, authors – the list can go on and on. And so with everyone writing on the Web,…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
