Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
At some point, we all want to step out to experience a new work culture. Isn’t it exciting to embark on a new career in a different country? But moving…
Some of you might consider this question as a cliche, or perhaps purely redundant. After all, we all are authentic – and have our own voice on this planet. And…
While networking events and conferences serve as a comforting cushion to make new contacts on the go, but they are only as good as the time you meet them [your…
I will answer that for you: you must. Wading through your twitter stream (especially), you’d notice a content pool flooding you with brilliant information – some repurposed (while still content…
Communicating your brand’s message takes time and some bouts of patience. It’s a certain introspective process that slowly unveils what makes your brand. Some brands like to communicate in written;…
Personal branding has become a common phenomenon. And with commonality in every individual taking the plunge into personal branding comes a need for differentiation in positioning your brand as a…
Personal branding is not just for branding experts and marketing folks; it is for anyone who can positively influence a set of audience with strikingly clear and authentic content narrative…
Writing is a beautiful sojourn – and being solo in the most positive connotation. It reveals us to ourselves: sometimes in ways that are inexplicable. Our pent up emotions slowly…
There are publishers everywhere; be it entrepreneurs, proud advocates of companies, CEOs, employees, authors – the list can go on and on. And so with everyone writing on the Web,…
