Your brand in 2021: 10 Marketing Trends That Will Mature
December 22, 2020
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
10 Considerations Before Choosing Your Email Marketing Services Provider
December 15, 2020
Whether you’re an online marketer, business owner, mid-to-large enterprise or a solopreneur, growing your email list and engaging with your business community is always a priority. While social media marketing…
4 Benefits of Embracing Asynchronous Communication
December 10, 2020
Globally, many workplaces are establishing asynchronous communication as the new way of working – given the pandemic and emerging future of work. In asynchronous communication, there is no clock line…
In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
Gratitude can do miracles. I mean that literally – for real. This year has almost gone by – and we all have arrived into this new, glimmering 2021 as it…
Here’s How You Can Start Planning Your Content Calendar For 2021
November 24, 2020
2020 has been an unprecedented year on many fronts – health, mind, business, and life in general. A lot of new insights have come forth as a result of this…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
How to Shape Your Brand Meaning
October 27, 2020
Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…
How to Use Owned, Earned & Paid Media for Your Business
October 13, 2020
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
