blog, branding, Business, Business-Of-One, Content marketing, Personal Brand, Personal Branding: You and more, Thought leadership

How A Solid Content Strategy Boosts Your Thought Leadership

Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your entire online marketing efforts go for a toss.

Building thought leadership for your brand works with the same support: amazing content and even more amazing genuine endorsement of your perspective across social networks.

But how do you tie it back all together and ensure that your brand has started some seeding and will grow in its visibility over a definitive period of time?

Let’s face it: if you are expecting to write some blogs for a few weeks, carve out a social media approach to promote those posts with some curated content and expect to become a thought leader, just because you have been writing for a while, you will not move the needle in the long haul.

What you really need is a solid, foundational content strategy that boils down to your target audience. You wouldn’t be writing for anyone and everyone simply because you think what you are creating ‘should’ be relevant for all.

Your audience is your goldmine; you are writing categorically for people who support your vision and purpose.

Understanding your buyer personas is critical in creating engaging content. Your content strategy hinges on:

  • Where you are buyers/ customers are doing the talking (online) – be it periscope, Twitter, LinkedIn, Facebook, Pinterest, YouTube, etc – and reach out to them with educative content there.
  • What kind of content are your buyers consuming – is it more video? More visual? Blend of text and visual? Blogs? Audio? – and write that form of content consistently.
  • Establishing your content’s voice along human to human basis and not b2b or b2b wise.
  • Inviting your customers to co-host a podcast or transcribe an interview in making your two-way winning perspective shine in your content.
  • Reading aggressively about your topic and networking with like-minded professionals and industry veterans in understanding the topic in more depth. That way, you can write excellent blogs and whitepapers citing your thoughts via solving your industry problems/ challenges.
  • Making a content calendar by considering the above points and using targeted keywords and search phrases that support your audience’s interest.

And most importantly, writing consistently will win you many points in establishing your thought leadership.

While the above points mentioned are basic to get your heads into building your thought leadership, you can advance with your brand by constantly plowing fresh content or repurposing your old content to meet the new needs of your audience.

The goal is not to stop. Keep writing. And keep seeding – and growing with your thought leadership.

What is your content strategy? How are you boosting your thought leadership?

Let’s chat.

 

Career, Creativity, Entrepreneur, Personal Brand, Personal Branding: You and more

Why Stepping Back Can Help You Accomplish Your Goals Faster

All of us sometimes reach an impasse in our professional lives. Perhaps because either we are too fast and restless in achieving our career goals or we don’t have a clear idea about how to progress with our present jobs.

That said, feeling stuck is self-depleting and plain frustrating.

But you can still take a moment to step back and try looking at the bigger picture of your career.

Stepping back helps you decipher your career journey and unravels the reasons of what led you to this status-quo. Taking a small step back and then making a big leap makes you accelerate faster professionally.

Many times we are too caught up with career chaos: of getting a better job, a better pay hike or a promotion that we tend to overlook which drives us to reach that position at the very first place.

Examining and studying your career helps you map your career 5-8 years down the line, only when you take the earnest and honest effort to step back, introspect, and lean in.

You might want to change industries or switch to a role completely different from your present role – say from business development to a marketing consultant or an operations head; as a result, stepping back will help you unearth the hidden synergies between your current and prospective role in question.

It deliberately lets you bring out a compelling story narrative of your career and connect the dots that initially seemed uncorrelated.

Your personal brand needs a pivot when you see a challenge that eventually becomes an opportunity. You think clearly and creatively about your career goals when most of the people just scramble to get another job without doing their due-diligence.

How are you progressing with your career goals?

Let me know.

blog, Personal Brand, Personal Branding: You and more, Self marketing, Solopreneur, Thought leadership

Your Blog Is Your Brand Personality: Here’s How To Show It

There are millions of blogs on the Web – and they are only going to get more with each passing day.

Keeping tabs with your favorite blog update among the already clustered Web space is a feat in itself.

Think about it: you click on one blog post and you greet with a palette of other posts waiting to get your attention. And when you are having a blog of your own – well, you’ve got to intelligently position yourself as a trusted thought leader for people to bestow their interest in your blog, and eventually, contact you for a consultation or a work opportunity.

Like I always keep reiterating: like it or not, you are already a brand. And so this percolates down to your writing on the Web as well. How you portray your personality via your writing showcases your personal brand, in a dynamic and an iterative way: you are constantly disrupting yourself and evolving with your perspective via writing.

So delve into these starting points to present your best version of your brand via your blog.

  • Think creatively about your blog’s name. Your blog should be a representation of your enhanced perspective and passion for your subject. No one can take away your interest in your subject and no one can best know how you feel about your area of expertise. So plunge into your deepest reservoir of knowledge and think about a name that complements your brand’s charm and purpose.

 

  • Choose your blog theme carefully. Invest in your blog theme as it defines the overall design and architecture of your blog. The blog should be aesthetically pleasing to the eyes and give a sense of alignment with your brand’s personality. For example, check out Matt Mullenweg’s blog, here: the blog title, tagline (Unlucky in cards), and the structure is creative and cool. What’s your style?

 

  • Lay emphasis on visual representation. Cupcakes and Cashmere by Emily Schuman is perhaps one of the best examples I can give of when it comes to graphics, creative copy, and general visual representation. Visuals spark unsaid conversations that are best reflected only by your senses.

 

  • Write the way you talk. Well, this point can sometimes work in your favor and sometimes put you in a position of being an opinionated, straightforward-kind-of conversationalist. However, more often than not, you’d definitely win many points in being yourself instead of sounding neutral or bland when you write. This doesn’t mean you shouldn’t have a balanced perspective, but just be yourself and always try and have a conversation with your readers– and it will show in your writing style.

 

What steps do you take to showcase your brand’s personality via your blog?

Let’s chat!

Personal Branding: You and more, Self marketing, worth

Know Your Worth: A Gateway To Intelligent Personal Branding

Our value is not the cupcake or a marshmallow that sells because that’s its worth – it’s the overall experience that you imprint on others ( in a positive way) and cajole others to buy into your passion. Every part of what makes you is your substance: your vulnerability, your personality, your content, your emotions – and most importantly, your purpose.

Sometimes you get so consumed in the give and take of business, we just tend to forget the core elements that make you, you.

My intention is not to sound transactional; but to make a point clear: know your worth in coherence and it will show itself purposefully.

Your customers, your business, and your ecosystem in general need you to be your best version and value your meritocracy, instead of settling into the ubiquitous mediocrity that eats away all your energy and confidence. We are all gifted with our own unique strengths  and areas of improvement that sum up our brand, whether we like it – or perhaps not. So make more of what you are worth instead of the occasional or rather recurring feeling of unworthiness that can impede you at some  point.

This hold true for your personal brand, at the intersection of your personal and professional life.

When you hold your chin high and understand your true treasure: of the things you are made of, you make real progress in your business and career. No inadequacy gnaws at you and underestimates your brand’s value. You move progressively towards your goals; your customers embrace your brand’s incrementalism. You establish subtle confidence in your approach towards life and work – and that shows.

One piece of advice: don’t undersell yourself; you are all what you have. Make every bit of you count. And keep raising the bar of your worth – well, work hard and be the best worth of what you can practically envision.

Rest assured, your brand will say it all!

Happy branding!

blog, Business, Business-Of-One, Entrepreneur, Entrepreneurship, Personal Brand, Personal Branding: You and more, Public relations, Solopreneur, Thought leadership

4 Reasons Why You Should Blog For Your Small Business

With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in the market, to how you market your product/ service, to how to establish a market leadership, to how you forge collaborations with your partners, media, industry stakeholders – and grow your customers.

And there’s just something more that is added to your ever-growing list of things to do on a daily basis.

So how you do tie it back to your story as a business owner? How do you communicate your brand’s message and leadership in a way which is not pompous but assertive – that makes a point of your very existence in the small business ecosystem? In the worst case scenario when everything else feels a bit disconcerting, how do you showcase your experience and knowledge to your customers, for them to bestow trust in your business?

The answer is the new natural for startups/ small businesses to thrive, it is blogging.

Here are a few reasons you should put your fingers on the keypad – and start blogging.

1- SEO needs it. Writing blogs consistently  – be it once a week or twice a month, I leave the schedule and frequency to you – helps Google crawl up your search results and gives you a better brand visibility when companies search for a relevant keyword/ phrase in your industry. You customers and prospects want market information in just a few words typed into the search bar – and you should know what exactly they are looking for. That way, you can provide them with the information they need, when you put some information/ educational purpose into your blog posts.

2- Your customers love them. A  successful marriage of your company blog and SEO friendly hacks definitely gives you more promising leads. The more your leads find your blogs rich in content and overall tonality, the more chances of them to fill up a company form or place an inquiry for buying your product or service. Customers and prospects love to be educated about their questions and queries. And if you can solve their problems via an informative blog post, rest assured, they will give you the business. Warm them up before asking a query and there are more chances of you to have them as a long-term customer.

3- Repurpose blogs into other content formats. While this post is centered around writing blogs, but you can repurpose these blog posts into easily understandable audio and video formats like podcasts, webinar, youtube vlogs etc to cater to a larger set of audience. As how Gary Vaynerchuk says, document over create in his post, you should focus on content that is predicated more on practicality instead of coming up with that one immaculate story idea (which, again, is great, too: but document like Gary says. That way you start creating a memoir of your expertise over a period of time, for which others start to see immense value in your knowledge). However, for all this to happen, you need to blog at the start – and then think of scaling up.

4- Personal and business branding. Creating a haven of rich blog posts benefits you in establishing your thought leadership as a founder and your company in unison. Showcasing your company culture, successful case studies and your media interviews backed by a blog gives you more earned and owned coverage in the media and in your industry, thereby increasing your company’s viewership, more customer traffic, and guest blogging opportunities apart from the traditional PR benefits.

Are you leveraging blogging to scale up your business?

Let’s chat.

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