Here are 4 factors to brand-lift and business-lift
When you write for everyone, you write for no one. Sometimes you may feel your writing isn’t that great. Or at times you may just knock it out of the…
How To Design Your Career – And Play Your A-Game
April 26, 2022
Our work lives are crazy busy. And sometimes we compromise on certain things just so that we can keep that well-cushioned job. Think of workplace toxicity, grapevines that don’t get us…
Building a new small business is an exciting undertaking. However, it can sometimes feel like you need to play dozens of different roles even though you may not know much…
Here’s How You Can Shower More Brand Love
February 6, 2022
February always implicitly reminds us of blooming, warm times. The fragrance of winterish-passing flowers; a fuzzy view of what’s not so far behind; a promise of restored love; and to revel in the beauty of…
2022, Brand, brand advocacy, brand ambassador, influencer marketing, Influencer outreach, Marketing Strategy
5 Ways to Ace Your Influencer Outreach (With Your Unique Influence)
January 30, 2022
According to MediaKix, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. It’s not just mainstream but also quantifiably effective for marketers…
Micro-events have been on the rise in the given COVID consequences. When we think of psychological safety, virtual coffee colloquy and creative online experiences, the concept of micro-events captures our…
On a personal level, I feel I have failed more and hence have delivered more.Yes, this statement is written in full congruency – the fact that the two can exist…
2021 was truly unprecedented, in ways more than one. Consider the word ’New’ – new possibilities, new avenues, new careers, new places, new norms, new systems. It’s time we say…
