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Without further ado, it’s patience. You can’t build a brand in a jiffy. And you can’t program your mind to function on short-term gains that could potentially thwart your brand’s…
You hear a lot about ‘success’ – in different versions. Naturally, because success can oscillate between quantitative version to qualitative version, or perhaps somewhere in between. But to put some…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
All of us sometimes reach an impasse in our professional lives. Perhaps because either we are too fast and restless in achieving our career goals or we don’t have a…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
Entrepreneurship is not easy – and demanding, to say the least. Every day, either you are trying to get new customers or playing your A game to retain your best…
Your personal brand is your capital, which needs constant nurture and care to sustain – and eventually thrive. And like Dorie Clark says, ‘your brand is your career insurance’, cannot…
This is the best mix – marketing and personal branding. Many of you [and me, of course] would love this title and the very perks that come along with this…
Moving up in the personal brand building process is quite challenging – given the vast amount of cut-throat competition with your personal branding counterparts. Everyone wants to join the branding…
