2020 has been very tough with us and has constantly challenged us to be better. Let’s together wish for an optimistic new year that shines upon us new possibilities and…
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2020 has been very tough with us and has constantly challenged us to be better. Let’s together wish for an optimistic new year that shines upon us new possibilities and…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
Whether you’re an online marketer, business owner, mid-to-large enterprise or a solopreneur, growing your email list and engaging with your business community is always a priority. While social media marketing…
Globally, many workplaces are establishing asynchronous communication as the new way of working – given the pandemic and emerging future of work. In asynchronous communication, there is no clock line…
In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
Gratitude can do miracles. I mean that literally – for real. This year has almost gone by – and we all have arrived into this new, glimmering 2021 as it…
2020 has been an unprecedented year on many fronts – health, mind, business, and life in general. A lot of new insights have come forth as a result of this…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…
