In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
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In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
Gratitude can do miracles. I mean that literally – for real. This year has almost gone by – and we all have arrived into this new, glimmering 2021 as it…
2020 has been an unprecedented year on many fronts – health, mind, business, and life in general. A lot of new insights have come forth as a result of this…
Per a recent study by CMI, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. The repercussions of which are quite woeful, such as:…
Marketing has transcended the ‘function’ definition to embrace what we call marketing as a mindset. That said, what is marketing as a mindset? Here it is: Stemming from your foundational…
Per the book Co-creating Brands by Nicholas Ind & Holger J. Schmidt, creative brand management needs participation of both internal and external stakeholders. Your brand meaning is shaped through an…
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
Covid-19 has changed some things for all of us – at least for the now and near now. Things like socialising in person or working in person seems like a…
This pandemic has tried us a lot – in ways which only our little corner of endurance knows. But to think of it in hindsight, we are all growing in…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
