You got the answer, paired into one: Long-term planning and rapport. No brand is built in short-sightedness and ambiguity. Your clients already know you: via your content and your narrative…
Your Brand Needs A Media House Approach
April 22, 2018
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
Do You Really Need a Competitive Brand?
April 15, 2018
Well, if you ask me, I’d say, ‘No’. Instead, focus on being influential. Build influence through a gorgeous emotional experience that your consumers have never felt before they got in…
Earlier in my 20s, I was a thorough go-getter – be it to get a job or winning a new business or just making hay when the sun shines. Slowly,…
You know the perks of being a reader? To get to choose what you read, consumer and apply. But the even better part is – that you decide how you…
A Zig-zag path. A jungle gym. A seemingly disjointed resume – trust me, I have been there. And when the HR asks you this dreaded question: ‘Oh, it seems that…
brand advocacy, Brand Experience, branding, Business, Business-Of-One, Personal Brand, Personal Branding: You and more, personality, values
The Winning Formula for Ultimate Branding Success
March 4, 2018
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
3 Ways To Purge Your Personal Brand (For Good)
February 25, 2018
Self-reflection is quite a ‘thing’ – you get to the very core of your inner voice. Something that you can trust when things seem a little wayward at times. Quite…
brand advocacy, branding, Business, Business-Of-One, Personal Brand, Personal Branding: You and more, Self marketing, Solopreneur
Here’s How You Can Improve Your Brand Narrative
February 12, 2018
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
I get to read this a lot: ‘What do you want to be known for’? And I cringe; shrug sometimes – is this really what it is? Personal branding is…
