Some businesses fail, and some grow. Wondered why? Because they lack sustainable competitive advantage: of being true to their value system and built-to-last oriented culture. Your business doesn’t just need…
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Some businesses fail, and some grow. Wondered why? Because they lack sustainable competitive advantage: of being true to their value system and built-to-last oriented culture. Your business doesn’t just need…
Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
You receive a barrage of new notifications that pump you up at the first instance – be it LinkedIn or Facebook (primarily). And for all you see, your network is…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
Entrepreneurship is not easy – and demanding, to say the least. Every day, either you are trying to get new customers or playing your A game to retain your best…
As I scroll through my Linkedin stream of contacts, I see a common pattern: startups hiring for multiple positions. Some going an extra mile and posting videos on how cool…
Social media has opened incredible avenues for anyone to write and publish. Let’s face it: we all are publishers. You’d see millions of people joining social networks and sharing their…
