Think Retention: Your Brand Is Sorted
July 14, 2018
New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
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New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…
Upon reading McKinsey’s podcast transcript about ‘Go Long’/ ‘Leading For the Long-term, in candidness, there is nothing wrong with thinking short-term. After all, given our mortality cards, we build companies […
There are abundant opportunities in the market – especially when the majority of businesses are built on the Web. Whether you are a blogger, a fashion Instagrammer or…
Autopilot generosity in your daily actions. Whether you are delivering a keynote or presenting your sales projections to your management – always strive to make your audience feel better after…
From having a naïve intelligence to being a realistic professional – you have seen it all. While some of you may still be in the former category and some of you…
Today, and onwards, every brand – personal or business – is going to be a media company. Think about it: with more connected media platforms like Instagram, Facebook, Youtube, Twitter,…
Well, if you ask me, I’d say, ‘No’. Instead, focus on being influential. Build influence through a gorgeous emotional experience that your consumers have never felt before they got in…
In an interesting read, I came across this line, ‘Think People, Not Pixels’. I will tell you why I wrote this at the very first. Now let’s delve into branding:…
Self-reflection is quite a ‘thing’ – you get to the very core of your inner voice. Something that you can trust when things seem a little wayward at times. Quite…
As a firm or a business-of-your-own, you are to create an even voice of your brand that resonates with your brand’s value system, culture, attributes, soul. And while it’s…
