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Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
Some businesses fail, and some grow. Wondered why? Because they lack sustainable competitive advantage: of being true to their value system and built-to-last oriented culture. Your business doesn’t just need…
You have been hearing a lot of business-speak on product differentiation – to stand out from the competition and being able to serve your customers via leveraging your key product/…
I personally love Twitter. Being present on Twitter opens up so many meaningful conversations for me with people whose work I admire and read. Forget about the character limit; it’s…
Talking about successful branding hinges on many things: consistency, content, experience, curation and much more. However in a world where we see everything being marketed to us, we barely remember…
Entrepreneurs are busy people. As a result, to make their business presence noticed, they need to work really hard in leveraging new age media platforms in order to see some…
Social media has opened incredible avenues for anyone to write and publish. Let’s face it: we all are publishers. You’d see millions of people joining social networks and sharing their…
2017 has finally arrived; a few days into this year and you see people making new resolutions; abandoning the ones that didn’t work and embracing a fresh new slate…
Moving up in the personal brand building process is quite challenging – given the vast amount of cut-throat competition with your personal branding counterparts. Everyone wants to join the branding…
It all boils down to one thing: how you are marketing yourself in your business and standing out to make a social impact on your ‘desirable’ set of customers. …
