It is rightly said: people never forget how they feel about what they are prized with brand experiences.
I can never forget that time when Emily Fletcher, founder of Ziva Meditation, taught us how to meditate. And in the 15 day session, each one brought serendipity and calmness to my nervous system. I still remember the precursor sonical branding that the course embodied, for us to feel more connected, more alive and real and raw with nature.
The recent Dettol ad featured on TV made me cry where the young boy felt hurt and was wounded on this leg; goes to his mother and further consoles and pacifies her that nothing has happened.
This is not numbing feelings. This is unveiling what and why we learn to numb ourselves. Self-awareness is half healing already done. Dettol is the functional portal to learn more about how we feel when we come alive from something that has hurt us.
Isn’t our brand metaphorizing the profundity and healing function of Dettol?
When was the last time you had tears in your eyes when you experienced a brand fully – meaning sensorially?
Detail this to me. What did it do to you emotionally? What kind of feelings emerged?
Let’s chat.
Photo by Lesly Juarez on Unsplash
