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Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
There are millions of blogs on the Web – and they are only going to get more with each passing day. Keeping tabs with your favorite blog update among the…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
Social media has opened incredible avenues for anyone to write and publish. Let’s face it: we all are publishers. You’d see millions of people joining social networks and sharing their…
2017 has finally arrived; a few days into this year and you see people making new resolutions; abandoning the ones that didn’t work and embracing a fresh new slate…
Everyone wants to reach their career pinnacle – and have a positively enduring journey in between (at least until we have an epiphany that we have reached a certain level…
Moving up in the personal brand building process is quite challenging – given the vast amount of cut-throat competition with your personal branding counterparts. Everyone wants to join the branding…
We have all heard and talked about “Online Reputation Management” – essentially from a small business ORM point of view. So this piece is more about how you manage your…
Like I mentioned earlier, whether you like it not, you are already a brand (though, of course, of your own kind). Over a period of time, you leave traces…
Building thought leadership doesn’t happen overnight; it takes a considerable amount of time to navigate your personal brand building journey to arrive at a moment where you feel: ‘Yes, now…
