competitive advantage

Be Yourself, brand advocacy, Brand Experience, branding, Business, business intuition, Business-Of-One, competitive advantage

You Are Enough

June 2, 2019

Aditi

I read this book titled Company of One by Paul Jarvis. It kind of helps me question the status-quo of the ‘growth’ status every company so ardently wants. The word…

1793

brand advocacy, Brand Experience, branding, Business, competitive advantage

Think Retention: Your Brand Is Sorted

July 14, 2018

Aditi

New customers. New leads. New business. Sounds synonymous, right? In a way, when you are in an acquiring mindset – you are all in for anything that turns gold. And…

Brand Experience, branding, competitive advantage, Personal Brand, Personal Branding: You and more

Don’t Just Ride The Wave; Create It

November 19, 2017

Aditi

I heard this statement from one of the prolific speakers/ authors at PRCAI event (Public Relations Consultants Association of India) that I attended in Gurgaon, India, a few days back….

branding, Career, competitive advantage, content

What Makes You Tick?

September 10, 2017

Aditi

No seriously – what makes you tick? When your job doesn’t take out the best of you but gives you some comfort of a decent paycheck, why do you have…

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Hello there – I’m Aditi, the founder of Let The Muse Flow.
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