While words like ‘agility’ and ‘flexing’ sound agreeable when it comes to coping with emerging digital (and business) ecosystem, it is rather more definitive when you are ‘you’. Why? We’re…
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While words like ‘agility’ and ‘flexing’ sound agreeable when it comes to coping with emerging digital (and business) ecosystem, it is rather more definitive when you are ‘you’. Why? We’re…
Digital and traditional PR – both are needed to grow your business. PR is not a one-off event that happens only for making specific announcements to your public/ business stakeholders….
Evangelizing a company brand is no more a responsibility of just the marketing department/ division in your company. It cascades down to each and every individual working for the company…
Putting things out on the Web in a jiffy won’t help retain your brand in your audience’s mind: it’s short lived. By things I mean the occasional Tweet about…
Content is king. No matter how persuasive is your social media plan, but if you don’t have a great content strategy lined up to support your overarching plan, your…
There are millions of blogs on the Web – and they are only going to get more with each passing day. Keeping tabs with your favorite blog update among the…
You receive a barrage of new notifications that pump you up at the first instance – be it LinkedIn or Facebook (primarily). And for all you see, your network is…
With more and more small businesses sprucing up globally, there is a growing demand for even stronger differentiation. And that differentiation has many facets – how you position your brand in…
Social media has opened incredible avenues for anyone to write and publish. Let’s face it: we all are publishers. You’d see millions of people joining social networks and sharing their…
We have all heard and talked about “Online Reputation Management” – essentially from a small business ORM point of view. So this piece is more about how you manage your…
