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It all boils down to one thing: how you are marketing yourself in your business and standing out to make a social impact on your ‘desirable’ set of customers. …
Amidst so many voices on social media, finding your own sweet spot is not easy. Every passing day, there are hundreds and thousands of people who are sharing that one…
We have all heard and talked about “Online Reputation Management” – essentially from a small business ORM point of view. So this piece is more about how you manage your…
Running your own show [your business] can be really time-consuming, and sometimes a little awkward when you are dealing with yourself all the time. Awkward, because all you have in…
As I went through some videos on Inc.com, I love the way entrepreneurs/ founders talk about their entrepreneurial journey on their way to becoming successful in their definition boxes of…
As a writer, you sometimes reach an impasse: of not getting content ideas and landing into an empty Word document with just the cursor blinking at the empty white space….
Like I mentioned earlier, whether you like it not, you are already a brand (though, of course, of your own kind). Over a period of time, you leave traces…
No matter how much we all talk about work-life balance, we are all equipped with a never-ending pile of to-do lists. Our job consumes all our attention, time and energy,…
You work really hard to stay relevant. Being static and stale will only make of you a lazy couch potato when you are neither proactive nor thriving in building your…
Nothing is done out of thin air. Everything takes ample amount of time and patience – especially when you are carving out your personal branding plan. Personal branding is…
