Category
According to MediaKix, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. It’s not just mainstream but also quantifiably effective for marketers…
2021 was truly unprecedented, in ways more than one. Consider the word ’New’ – new possibilities, new avenues, new careers, new places, new norms, new systems. It’s time we say…
Becoming an entrepreneur is a well-rounded journey – one that encompasses all types of responsibilities such as marketing, sales, new business development, customer experience, accounting and technology adoption, among many…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
In a world of accelerating, disruptive change, positioning your brand is not easy and is always ever-evolving. Per the book Eat Their Lunch by Anthony Iannarino, on a continuum of…
2020 has been an unprecedented year on many fronts – health, mind, business, and life in general. A lot of new insights have come forth as a result of this…
A question asked in good faith. As we increasingly read about how the future of work is emerging as remote, how agreeable are we with this new phenomenon? Most corporates…
On hearing the PagerDuty CEO Jennifer Tejada talk about seeking people with failure experience to be your board members or advisors, you don’t need to be perpetually successful to know-it-all….
Oftentimes the conversations you trigger about your brand starts with ‘I’. While it’s a word that speaks of initiative and drive – after all it’s you who has given birth…
Dear all, this month I almost complete 4 years of blogging. I personally thank everyone who has inspired me along the way to put my words into creating something meaningful…
