Every business incites an emotion – such that it wants it to linger for a lifetime. Be it Apple, to McDonalds, to P&G among many other brands that have stayed…
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I’m currently reading a book called ’Super Communicators’ by the legendary Charles Duhigg. (Never missed any of his editions – splendid!). I learned how to improvise on my communication skills…
I read on X that by (almost) 2030, weighing all humans’ intellect and placing them against AI, AI wins? Not quite. Yes, AI is powering the world, disrupting industries and…
I’m a big fan of quotes by Farnam Street. One of the quotes says ‘Direction is more important than speed’. And then I thought, how can this have implications for…
It’s that time of the year again. My fav-feb. My love-inducing month. Our brand romance is the highest this time of the year. The very thought of being doting and…
Who doesn’t like a beautiful song reverberating around them? The power of audio is so consuming. In fact, if you personally ask me, I’m more enamored by how audio can…
Micro-events have been on the rise in the given COVID consequences. When we think of psychological safety, virtual coffee colloquy and creative online experiences, the concept of micro-events captures our…
Winging your content strategy is not worth it. In fact, having a romanticised version of how you want your audience to relate to your content doesn’t serve as a great…
If you’re an executive or a progressive professional, now is the time to take the leap into doing what you love. Side hustle is not passe or only for the…
Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
