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I read on X that by (almost) 2030, weighing all humans’ intellect and placing them against AI, AI wins? Not quite. Yes, AI is powering the world, disrupting industries and…
I’m a big fan of quotes by Farnam Street. One of the quotes says ‘Direction is more important than speed’. And then I thought, how can this have implications for…
It’s that time of the year again. My fav-feb. My love-inducing month. Our brand romance is the highest this time of the year. The very thought of being doting and…
Who doesn’t like a beautiful song reverberating around them? The power of audio is so consuming. In fact, if you personally ask me, I’m more enamored by how audio can…
Micro-events have been on the rise in the given COVID consequences. When we think of psychological safety, virtual coffee colloquy and creative online experiences, the concept of micro-events captures our…
Winging your content strategy is not worth it. In fact, having a romanticised version of how you want your audience to relate to your content doesn’t serve as a great…
If you’re an executive or a progressive professional, now is the time to take the leap into doing what you love. Side hustle is not passe or only for the…
Ever felt in a sticky wicket only to be found clueless about how to navigate the situation you’re in? You’re not alone. Everyday we experience new possibilities and challenges which…
As we bid farewell to 2020, welcoming 2021 feels like a new beginning, a clean slate, a reset from the past – and also with a feeling of some kind…
As a marketer, you wear many hats – like one of being a curator, creator, manager, storyteller and business owner. To stay competitive, your business needs to constantly pivot and…
